Handmade Jewelry — Content Pillar System
Random posting — no theme consistency, 2% engagement, no content calendar.
- Audited 6 months content → tagged 4 themes; designed pillar framework + ratios
- Built 90-day Notion calendar: 40% Maker Story, 30% Style Guide, 20% Social Proof, 10% Behind Brand
- Created Reel templates per pillar (hooks, captions, hashtags, CTA library)