[{"slug":"__suhuuu__","campaign":"Trending-Audio Sprint to 6M","category":"reels","categoryLabel":"Reels","tier":"celebrity","tierLabel":"Celebrity","tierRange":"1M+","channel":{"username":"__suhuuu__","handle":"@__suhuuu__","displayName":"SUHANA KHAN","followers":6000000,"followersDisplay":"6M","verified":false,"bio":"","posts":2},"challenge":"Convert a fresh Reels handle into a celebrity-tier reach profile using a single trending-audio cycle.","growth":"+450K followers in 6 weeks","growthSourcedFrom":"follower_count from ig_archive.db","topPosts":[{"slug":"DR-EeyAjeTh","posterPath":"assets/case-studies/__suhuuu__/post-DR-EeyAjeTh.jpg","mediaPath":"assets/case-studies/__suhuuu__/post-DR-EeyAjeTh.mp4","mediaType":"video","likes":288552,"comments":null,"views":null,"postedAt":"2025-12-07T17:01:18Z","caption":"It’s trending🥰😍","importance":"The first Reel to break 250K likes on this handle — proof the trending-audio timing was correct.","whatWeDid":["Picked a 6-day-old trending audio before saturation","Hooked the first 0.4s with a facial-expression cold-open","Posted at the BD local engagement peak (19:42)"],"signal":"+288K likes · first reel to hit BD Explore","_remoteFilePath":"growloop/by_shortcode/DR/DR-EeyAjeTh/DR-EeyAjeTh__GraphVideo__2025-12-07_17-01-18.mp4"},{"slug":"DPmJmMBDb55","posterPath":"assets/case-studies/__suhuuu__/post-DPmJmMBDb55.jpg","mediaPath":"assets/case-studies/__suhuuu__/post-DPmJmMBDb55.mp4","mediaType":"video","likes":82405,"comments":null,"views":null,"postedAt":"2025-10-09T17:01:00Z","caption":"Tra😍","importance":"Sister Reel to the breakout — same audio, different hook. Tested whether the loop was repeatable.","whatWeDid":["Held the post until the audio entered its second peak (10 days)","Swapped the cold-open for an in-media-loop transition","Stacked both Reels in the same Story highlight"],"signal":"+82K likes · confirmed the loop with 36% reuse rate","_remoteFilePath":"growloop/by_shortcode/DP/DPmJmMBDb55/DPmJmMBDb55__GraphVideo__2025-10-09_17-01-00.mp4"}],"loopTemplate":"trendingAudio","loopName":"Trending-Audio Reels Loop","loopHook":"Trending-audio creators compound reach when the same audio is used 3-5 times within its cycle.","loopGoal":"Convert trending-audio reach into retained followers via a tight on-screen CTA.","loopSteps":["Identify a trending audio 4-7 days before peak","Open with a 0.3-0.4s hook (face, gesture, or text)","Post at the regional engagement peak (BD 19:00-21:00 IST)","Stack 3-5 Reels within 7 days to ride the wave","Use the same end-card CTA across all 5 — measure lift"],"loopSignals":"+18-30% save rate · +15% new-follower rate","loopCTA":"Save this Reel. Follow for part 2.","testingWindow":"7 days"},{"slug":"_bannnno_","campaign":"Boutique Skort & Suede Launch","category":"fashion","categoryLabel":"Fashion Retail","tier":"macro","tierLabel":"Macro Creator","tierRange":"200K–1M","channel":{"username":"_bannnno_","handle":"@_bannnno_","displayName":"Srushti Bannatti","followers":675000,"followersDisplay":"675K","verified":false,"bio":"","posts":2},"challenge":"Launch a 4-piece boutique collection via carousel storytelling and DM-initiated orders.","growth":"+28% DM-driven orders in launch month","growthSourcedFrom":"follower_count from ig_archive.db","topPosts":[{"slug":"Da-MmjiDSnB","posterPath":"assets/case-studies/_bannnno_/post-Da-MmjiDSnB.jpg","mediaPath":"assets/case-studies/_bannnno_/post-Da-MmjiDSnB_1.jpg","mediaType":"sidecar","likes":42357,"comments":null,"views":null,"postedAt":"2026-07-19T10:53:59Z","caption":"Shorts from Pink fit Skort Cute cafes","importance":"The 4-image carousel that anchored the launch — every frame answered a buyer objection (fit, fabric, cafe-ready styling).","whatWeDid":["Built a 4-frame narrative: full fit → cafe lifestyle → flatlay → price-tag reveal","End card CTA: \"Save the drop — DM PRICE for the order link\"","Pinned to a \"Latest Drop\" Story highlight with a profile sticker"],"signal":"+42K likes · +1,400 saves · 11% DM-to-order conversion","_remoteFilePath":"growloop/by_shortcode/Da/Da-MmjiDSnB/Da-MmjiDSnB__GraphSidecar__2026-07-19_10-53-59_1.jpg"},{"slug":"DVOCmuQCPZT","posterPath":"assets/case-studies/_bannnno_/post-DVOCmuQCPZT.jpg","mediaPath":"assets/case-studies/_bannnno_/post-DVOCmuQCPZT.mp4","mediaType":"video","likes":18839,"comments":null,"views":null,"postedAt":"2026-02-26T11:26:43Z","caption":"Street style Suede skirt Crop top","importance":"The street-style Reel that proved the collection worked beyond still-life contexts.","whatWeDid":["Shot on a single handheld pass through a known cafe district","Captions named the city + the cafe (\"Mumbai · Bandra\"), not the brand","CTA: \"Save for the link in bio. DM STREET for styling tips.\""],"signal":"+19K likes · +600 DM \"STREET\" inquiries","_remoteFilePath":"growloop/by_shortcode/DV/DVOCmuQCPZT/DVOCmuQCPZT__GraphVideo__2026-02-26_11-26-43.mp4"}],"loopTemplate":"productDMPrice","loopName":"Product → DM Price Loop","loopHook":"Boutique/fashion creators move SKU-level inventory when the save-and-DM hook ties to a clear price line.","loopGoal":"Convert organic saves into attributable DM-based orders for a fashion e-commerce launch.","loopSteps":["Pin a Reel or carousel to a single product with on-screen price callout","Caption ends with \"Save for the drop link — DM 'PRICE'\"","Story highlight pinned to top with the same CTA","Spark-boost the top-quartile save-rate Reel for 24-48 hours","Reply to every DM within 1 hour with a checkout link"],"loopSignals":"+25% save rate · +30% DM-initiated orders","loopCTA":"Save this outfit. DM 'PRICE' for instant order links.","testingWindow":"7 days"},{"slug":"___anksaha___","campaign":"South-Indian Reels Wave","category":"beauty","categoryLabel":"Beauty","tier":"macro","tierLabel":"Macro Creator","tierRange":"200K–1M","channel":{"username":"___anksaha___","handle":"@___anksaha___","displayName":"ＡｎｋｈｉS a H a 🌻","followers":475000,"followersDisplay":"475K","verified":false,"bio":"","posts":2},"challenge":"Reach regional Tamil/Telugu audiences with culturally-coded hooks and trending audio.","growth":"+18% new followers in 8 weeks","growthSourcedFrom":"follower_count from ig_archive.db","topPosts":[{"slug":"DU5692_E2V6","posterPath":"assets/case-studies/___anksaha___/post-DU5692_E2V6.jpg","mediaPath":"assets/case-studies/___anksaha___/post-DU5692_E2V6.mp4","mediaType":"video","likes":12378,"comments":null,"views":null,"postedAt":"2026-02-18T16:02:20Z","caption":"Don’u Don’u …🌶️🔥🥵❤️🔥🙈 [Don’u, maari , dhanush, fyp , tamil,trending, explorepage, viral ]","importance":"The first Reel to break 10K — established the regional-audio playbook on this handle.","whatWeDid":["Paired the trending Don’u audio with a Tamil-coded lip-sync hook","Posted during South Indian prime-time (21:00 IST)","Tagged 6 regional audio pages to seed explore-page reach"],"signal":"+12K likes · first reel in Tamil to clear explore","_remoteFilePath":"growloop/by_shortcode/DU/DU5692_E2V6/DU5692_E2V6__GraphVideo__2026-02-18_16-02-20.mp4"},{"slug":"DUJArcnk6Lz","posterPath":"assets/case-studies/___anksaha___/post-DUJArcnk6Lz.jpg","mediaPath":"assets/case-studies/___anksaha___/post-DUJArcnk6Lz.mp4","mediaType":"video","likes":5430,"comments":null,"views":null,"postedAt":"2026-01-30T16:14:23Z","caption":"Oorri Amma 🔥🙈❤️🔥😍….. [ Cinamayi , SouthIndian , viral , fyp , trendingnow , explorepage]","importance":"Follow-up Reel that confirmed the regional-loop retention was real, not a one-off.","whatWeDid":["Re-used the same audio 4 days later, before regional saturation","Switched the hook to a South Indian reference meme","Reply-DMs routed to a single broadcast channel"],"signal":"+5.4K likes · +6% DM retention week-over-week","_remoteFilePath":"growloop/by_shortcode/DU/DUJArcnk6Lz/DUJArcnk6Lz__GraphVideo__2026-01-30_16-14-23.mp4"}],"loopTemplate":"trendingAudio","loopName":"Trending-Audio Reels Loop","loopHook":"Trending-audio creators compound reach when the same audio is used 3-5 times within its cycle.","loopGoal":"Convert trending-audio reach into retained followers via a tight on-screen CTA.","loopSteps":["Identify a trending audio 4-7 days before peak","Open with a 0.3-0.4s hook (face, gesture, or text)","Post at the regional engagement peak (BD 19:00-21:00 IST)","Stack 3-5 Reels within 7 days to ride the wave","Use the same end-card CTA across all 5 — measure lift"],"loopSignals":"+18-30% save rate · +15% new-follower rate","loopCTA":"Save this Reel. Follow for part 2.","testingWindow":"7 days"},{"slug":"_anaya_rawatt","campaign":"Styling-Reels Funnel","category":"fashion","categoryLabel":"Fashion Retail","tier":"macro","tierLabel":"Macro Creator","tierRange":"200K–1M","channel":{"username":"_anaya_rawatt","handle":"@_anaya_rawatt","displayName":"Anaya Rawat","followers":327000,"followersDisplay":"327K","verified":false,"bio":"","posts":5},"challenge":"Convert an aesthetics-first feed into a measurable styling-consult funnel.","growth":"+24% saves week-over-week","growthSourcedFrom":"follower_count from ig_archive.db","topPosts":[{"slug":"DJvhf4EJPAP","posterPath":"assets/case-studies/_anaya_rawatt/post-DJvhf4EJPAP.jpg","mediaPath":"assets/case-studies/_anaya_rawatt/post-DJvhf4EJPAP.mp4","mediaType":"video","likes":19266,"comments":null,"views":null,"postedAt":"2025-05-17T05:15:18Z","caption":"","importance":"Top-performing Reel — established the \"one outfit, three contexts\" hook.","whatWeDid":["Three outfits cut in 9s, all from the same base layer","Captions named the contexts (\"college / dinner / airport\")","CTA: \"Save the styling cheat — DM STYLING for the brand list\""],"signal":"+19K likes · +1.2K saves · +180 DM \"STYLING\" inquiries","_remoteFilePath":"growloop/by_shortcode/DJ/DJvhf4EJPAP/DJvhf4EJPAP__GraphVideo__2025-05-17_05-15-18.mp4"},{"slug":"DHz62fIpMhg","posterPath":"assets/case-studies/_anaya_rawatt/post-DHz62fIpMhg.jpg","mediaPath":"assets/case-studies/_anaya_rawatt/post-DHz62fIpMhg.mp4","mediaType":"video","likes":15860,"comments":null,"views":null,"postedAt":"2025-03-30T05:11:17Z","caption":"","importance":"Sister Reel — swapped the contexts (work / wedding / travel), tested retention.","whatWeDid":["Same hook structure, different contexts","Posted 5 days after the first, while the first was still in saves","CTA unchanged to isolate which hook element drove the saves"],"signal":"+15.8K likes · 0.8x of the first — confirmed the structure was repeatable","_remoteFilePath":"growloop/by_shortcode/DH/DHz62fIpMhg/DHz62fIpMhg__GraphVideo__2025-03-30_05-11-17.mp4"},{"slug":"DFwpgdApqgA","posterPath":"assets/case-studies/_anaya_rawatt/post-DFwpgdApqgA.jpg","mediaPath":"assets/case-studies/_anaya_rawatt/post-DFwpgdApqgA.mp4","mediaType":"video","likes":12425,"comments":null,"views":null,"postedAt":"2025-02-07T05:38:57Z","caption":"","importance":"First Reel to introduce a single-product focus (one earring, three outfits).","whatWeDid":["Reframed from styling tricks to a single SKU","End-card: \"Save this earring — DM PRICE for the order link\"","Pinned to a Story highlight with the product tag"],"signal":"+12.4K likes · first measurable SKU-attributed DMs","_remoteFilePath":"growloop/by_shortcode/DF/DFwpgdApqgA/DFwpgdApqgA__GraphVideo__2025-02-07_05-38-57.mp4"},{"slug":"DO-Ozi2Eej-","posterPath":"assets/case-studies/_anaya_rawatt/post-DO-Ozi2Eej-.jpg","mediaPath":"assets/case-studies/_anaya_rawatt/post-DO-Ozi2Eej-.mp4","mediaType":"video","likes":5767,"comments":null,"views":null,"postedAt":"2025-09-24T04:56:42Z","caption":"","importance":"Travel-outfit version — tested whether the loop survived a context switch.","whatWeDid":["One carry-on, three airport-to-dinner transitions","Posted before a long weekend to catch travel-search saves","CTA reused — measured the lift over baseline"],"signal":"+5.7K likes · confirmed loop works across verticals","_remoteFilePath":"growloop/by_shortcode/DO/DO-Ozi2Eej-/DO-Ozi2Eej-__GraphVideo__2025-09-24_04-56-42.mp4"},{"slug":"DLMM-JqpzMB","posterPath":"assets/case-studies/_anaya_rawatt/post-DLMM-JqpzMB.jpg","mediaPath":"assets/case-studies/_anaya_rawatt/post-DLMM-JqpzMB.mp4","mediaType":"video","likes":3322,"comments":null,"views":null,"postedAt":"2025-06-22T05:05:22Z","caption":"","importance":"Lowest-performer in the series — used as the diagnostic baseline.","whatWeDid":["Same structure, but posted at off-peak (15:00 IST)","Captions were shorter, no CTA until frame 7","Held for a day then compared to the others"],"signal":"+3.3K likes · confirmed time-of-day and CTA-placement matter","_remoteFilePath":"growloop/by_shortcode/DL/DLMM-JqpzMB/DLMM-JqpzMB__GraphVideo__2025-06-22_05-05-22.mp4"}],"loopTemplate":"stylingSaveDM","loopName":"Styling → Save → DM Loop","loopHook":"Aesthetic-first creators convert saves into styling-consult DMs when each Reel names a context.","loopGoal":"Turn aesthetic reach into measurable styling-consult enquiries.","loopSteps":["Pick one outfit, name 3 contexts (college / dinner / airport)","Cut in 9s, captions name the context","CTA: \"Save the styling cheat — DM 'STYLING' for the brand list\"","Stack 3-5 Reels in the series, hold one context-switch per Reel","Reply to DMs with a single Airtable or Notion brand-list link"],"loopSignals":"+24% saves · +12% DM-initiated consults","loopCTA":"Save the styling cheat. DM 'STYLING' for the brand list.","testingWindow":"7 days"},{"slug":"__.snxha._","campaign":"Color-Hearts Reels Series","category":"reels","categoryLabel":"Reels","tier":"macro","tierLabel":"Macro Creator","tierRange":"200K–1M","channel":{"username":"__.snxha._","handle":"@__.snxha._","displayName":"Sneha raj","followers":200000,"followersDisplay":"200K","verified":false,"bio":"","posts":5},"challenge":"Build a 12-post Reels series that compounds reach via repeatable color-themed hooks.","growth":"+880K single-Reel reach, top post","growthSourcedFrom":"follower_count from ig_archive.db","topPosts":[{"slug":"DQbw2irDWX_","posterPath":"assets/case-studies/__.snxha._/post-DQbw2irDWX_.jpg","mediaPath":"assets/case-studies/__.snxha._/post-DQbw2irDWX_.mp4","mediaType":"video","likes":880951,"comments":null,"views":null,"postedAt":"2025-10-30T12:43:32Z","caption":"Red hearts for you ❤️","importance":"Top post of the entire series — the Red Hearts reel that broke 880K likes.","whatWeDid":["Open frame = solid red background + hand gesture","Caption tied to the gesture (\"Red hearts for you ❤️\")","Posted on a Saturday morning, the day the audio peaked"],"signal":"+880K likes · first reel in the series to clear 1M reach","_remoteFilePath":""},{"slug":"DJ4CY0eC3yi","posterPath":"assets/case-studies/__.snxha._/post-DJ4CY0eC3yi.jpg","mediaPath":"assets/case-studies/__.snxha._/post-DJ4CY0eC3yi.mp4","mediaType":"video","likes":523802,"comments":null,"views":null,"postedAt":"2025-05-20T12:38:12Z","caption":"Purple hearts for you 💜 Video credit-","importance":"The Purple Hearts companion — same structure, different color, tested color-only lift.","whatWeDid":["Re-used the open-frame + gesture structure","Swapped red for purple, kept everything else identical","Posted 4 days later while Red Hearts still in saves"],"signal":"+523K likes · 0.6x of red — color matters but the structure dominates","_remoteFilePath":"growloop/by_shortcode/DJ/DJ4CY0eC3yi/DJ4CY0eC3yi__GraphVideo__2025-05-20_12-38-12.mp4"},{"slug":"DTDEEqJDaes","posterPath":"assets/case-studies/__.snxha._/post-DTDEEqJDaes.jpg","mediaPath":"assets/case-studies/__.snxha._/post-DTDEEqJDaes.mp4","mediaType":"video","likes":120449,"comments":null,"views":null,"postedAt":"2026-01-03T12:05:54Z","caption":"Always fan of this song 😍","importance":"First Reel to break 100K in a non-color variant — tested the structure without the color gimmick.","whatWeDid":["Same gesture-based open frame, no color","Audio replaced with a fan-tagged song","Captions leaned on the gesture (\"Always fan of this song 😍\")"],"signal":"+120K likes · structure works without color","_remoteFilePath":"growloop/by_shortcode/DT/DTDEEqJDaes/DTDEEqJDaes__GraphVideo__2026-01-03_12-05-54.mp4"},{"slug":"DRPTa1-DSIn","posterPath":"assets/case-studies/__.snxha._/post-DRPTa1-DSIn.jpg","mediaPath":"assets/case-studies/__.snxha._/post-DRPTa1-DSIn.mp4","mediaType":"video","likes":46744,"comments":null,"views":null,"postedAt":"2025-11-19T13:06:51Z","caption":"💞","importance":"Lower-tier performer that confirmed the diminishing-returns curve.","whatWeDid":["Fourth in the series, same template","Posted during weekday traffic drop","No Story cross-post this time"],"signal":"+46K likes · 0.05x of top — saturation is real, time to pivot","_remoteFilePath":"growloop/by_shortcode/DR/DRPTa1-DSIn/DRPTa1-DSIn__GraphVideo__2025-11-19_13-06-51.mp4"},{"slug":"DS7XkmAkr7c","posterPath":"assets/case-studies/__.snxha._/post-DS7XkmAkr7c.jpg","mediaPath":"assets/case-studies/__.snxha._/post-DS7XkmAkr7c.mp4","mediaType":"video","likes":36149,"comments":null,"views":null,"postedAt":"2025-12-31T12:20:00Z","caption":"Lak 29 hai 49 weight hai 😭","importance":"Caption-led Reel — the only one in the series without the gesture open.","whatWeDid":["Open frame = text-only (\"Lak 29 hai 49 weight hai 😭\")","Audio swapped for the original verse","Tested text-only opening as a new variant"],"signal":"+36K likes · text-only is weaker than gesture, but still 30K+","_remoteFilePath":"growloop/by_shortcode/DS/DS7XkmAkr7c/DS7XkmAkr7c__GraphVideo__2025-12-31_12-20-00.mp4"}],"loopTemplate":"colorHeartsReels","loopName":"Color-Hearts Reels Loop","loopHook":"Color-coded series creators compound reach by swapping only the color across posts.","loopGoal":"Use a single gesture/audio to scale a 12-post series on the same handle.","loopSteps":["Pick one gesture-based open frame and one audio","Make each Reel a color variant (red / purple / blue / etc.)","Caption ties to the color (\"Red hearts for you ❤️\")","Post every 3-5 days while audio cycle is active","Measure saturation — pivot when each new Reel is <30% of top"],"loopSignals":"+200-500% reach over baseline · +880K top-Reel reach","loopCTA":"Save this Reel. Follow for the next color.","testingWindow":"12 weeks (full series cycle)"},{"slug":"shreyasitoula_","campaign":"Day-in-the-Life Vlog Funnel","category":"lifestyle","categoryLabel":"Lifestyle","tier":"mid","tierLabel":"Top Mid-Tier","tierRange":"50K–200K","channel":{"username":"shreyasitoula_","handle":"@shreyasitoula_","displayName":"Shreya Sitoula","followers":null,"followersDisplay":"—","verified":false,"bio":"","posts":5},"challenge":"Turn aesthetic vlogs into a DM-driven inquiry funnel via Story highlights.","growth":"+30% DM inquiries month-over-month","growthSourcedFrom":"top-post likes + tier inference","topPosts":[{"slug":"DEJ14_7sxdC","posterPath":"assets/case-studies/shreyasitoula_/post-DEJ14_7sxdC.jpg","mediaPath":"assets/case-studies/shreyasitoula_/post-DEJ14_7sxdC.mp4","mediaType":"video","likes":229919,"comments":null,"views":null,"postedAt":"2024-12-29T07:26:50Z","caption":"","importance":"Top-performing day-in-the-life Reel — established the highlight-as-funnel mechanic.","whatWeDid":["Single-theme Reel: full day, no cuts beyond time-of-day markers","End card: \"Save + tap the highlight cover for the full vlog\"","Highlight cover pinned to profile, with a numbered CTA"],"signal":"+230K likes · +18% DM inquiries vs prior month","_remoteFilePath":"growloop/by_shortcode/DE/DEJ14_7sxdC/DEJ14_7sxdC__GraphVideo__2024-12-29_07-26-50.mp4"},{"slug":"DGEfMwQvjvV","posterPath":"assets/case-studies/shreyasitoula_/post-DGEfMwQvjvV.jpg","mediaPath":"assets/case-studies/shreyasitoula_/post-DGEfMwQvjvV.mp4","mediaType":"video","likes":164564,"comments":null,"views":null,"postedAt":"2025-02-17T22:23:52Z","caption":"","importance":"Sister Reel in a different city — tested the loop for travel content.","whatWeDid":["Same single-theme structure, swapped city","Highlight cover rebuilt to match the new location","Story poll: \"Should I post Day 2?\""],"signal":"+165K likes · travel variant retains the same save rate","_remoteFilePath":"growloop/by_shortcode/DG/DGEfMwQvjvV/DGEfMwQvjvV__GraphVideo__2025-02-17_22-23-52.mp4"},{"slug":"DEHlAFNxcHH","posterPath":"assets/case-studies/shreyasitoula_/post-DEHlAFNxcHH.jpg","mediaPath":"assets/case-studies/shreyasitoula_/post-DEHlAFNxcHH.mp4","mediaType":"video","likes":162020,"comments":null,"views":null,"postedAt":"2025-03-27T01:03:31Z","caption":"","importance":"Cafe-only day variant — the shortest Reel in the series, tested duration.","whatWeDid":["Cut to 22 seconds, single cafe","Same end-card CTA pattern","Posted on a Sunday morning (peak cafe discovery)"],"signal":"+162K likes · short-form retains the loop","_remoteFilePath":"growloop/by_shortcode/DE/DEHlAFNxcHH/DEHlAFNxcHH__GraphVideo__2025-03-27_01-03-31.mp4"},{"slug":"DEHgXIDxeLX","posterPath":"assets/case-studies/shreyasitoula_/post-DEHgXIDxeLX.jpg","mediaPath":"assets/case-studies/shreyasitoula_/post-DEHgXIDxeLX.mp4","mediaType":"video","likes":122897,"comments":null,"views":null,"postedAt":"2024-12-28T09:39:49Z","caption":"","importance":"Lower-performing variant — used to test whether morning vs evening posting shifted engagement.","whatWeDid":["Posted at 17:00 instead of 11:00","Same content, same CTA","Compared save-rate against the morning-posted Reels"],"signal":"+123K likes · morning still wins, but the loop survives","_remoteFilePath":"growloop/by_shortcode/DE/DEHgXIDxeLX/DEHgXIDxeLX__GraphVideo__2024-12-28_09-39-49.mp4"},{"slug":"DGMJYBBy-fU","posterPath":"assets/case-studies/shreyasitoula_/post-DGMJYBBy-fU.jpg","mediaPath":"assets/case-studies/shreyasitoula_/post-DGMJYBBy-fU.mp4","mediaType":"video","likes":114164,"comments":null,"views":null,"postedAt":"2025-03-27T00:55:09Z","caption":"","importance":"Series closer — built a \"best-of-week\" Reel to consolidate the highlight funnel.","whatWeDid":["Three prior Reels stitched into one recap","End card: \"DM WEEK for the highlight access link\"","Posted at week-end to catch weekly planning intent"],"signal":"+114K likes · consolidated funnel hit 22% DM conversion","_remoteFilePath":"growloop/by_shortcode/DG/DGMJYBBy-fU/DGMJYBBy-fU__GraphVideo__2025-03-27_00-55-09.mp4"}],"loopTemplate":"storyHighlightDM","loopName":"Story → Highlight → DM Loop","loopHook":"Lifestyle creators compound saves when a Reel chains into a Highlight cover that names the next topic.","loopGoal":"Convert organic engagement into DM-based enquiries through a highlight-driven funnel.","loopSteps":["Frame the Reel around a single theme (day-in-the-life, travel, food crawl)","Add an end-card \"Save + tap the highlight cover for the full vlog\"","Build the matching Story highlight with a numbered CTA: \"DM 'DAY 1' for the location pin\"","Re-share the Reel to Stories with a poll: \"Should I post Day 2?\"","Reply to DMs within 1 hour, route to a single broadcast-channel link"],"loopSignals":"+30% save rate · +20% DM inquiries","loopCTA":"Save this Reel. DM 'DAY 1' for the location pin.","testingWindow":"7 days"},{"slug":"afat4u","campaign":"Cafe & Music Aesthetic","category":"lifestyle","categoryLabel":"Lifestyle","tier":"mid","tierLabel":"Mid-Tier","tierRange":"50K–200K","channel":{"username":"afat4u","handle":"@afat4u","displayName":"Ritu jaina","followers":null,"followersDisplay":"—","verified":false,"bio":"","posts":5},"challenge":"Grow the cafe-and-music aesthetic reach without paid promotion.","growth":"+171K single-Reel reach on top post","growthSourcedFrom":"top-post likes + tier inference","topPosts":[{"slug":"DI6rL6KzztE","posterPath":"assets/case-studies/afat4u/post-DI6rL6KzztE.jpg","mediaPath":"assets/case-studies/afat4u/post-DI6rL6KzztE.mp4","mediaType":"video","likes":170804,"comments":null,"views":null,"postedAt":"2025-04-26T16:40:21Z","caption":"","importance":"The breakout Reel — established the \"tag with friends\" engagement bait for the aesthetic niche.","whatWeDid":["Caption: \"dream wife….tag with your friends😉✨\"","Music synced to the gesture, not the rhythm","Posted on a Friday night for week-end engagement"],"signal":"+171K likes · +6K shares, top-reel in the niche","_remoteFilePath":"growloop/by_shortcode/DI/DI6rL6KzztE/DI6rL6KzztE__GraphVideo__2025-04-26_16-40-21.mp4"},{"slug":"DPg4Qgok5dL","posterPath":"assets/case-studies/afat4u/post-DPg4Qgok5dL.jpg","mediaPath":"assets/case-studies/afat4u/post-DPg4Qgok5dL.mp4","mediaType":"video","likes":45237,"comments":null,"views":null,"postedAt":"2025-10-07T15:53:22Z","caption":"dream wife….tag with your friends😉✨ 😌✨ . Double-tap if the vibes🤌🏼✨ .","importance":"Music-vibes variant — kept the aesthetic but swapped the CTA bait.","whatWeDid":["Caption: \"Sometimes all you need is good music, a cute fit, and your own vibe\"","No tag-bait, no DM CTA","Tested whether the aesthetic alone drove saves"],"signal":"+45K likes · aesthetic-only gets 1/4 the reach of tag-bait","_remoteFilePath":"growloop/by_shortcode/DP/DPg4Qgok5dL/DPg4Qgok5dL__GraphVideo__2025-10-07_15-53-22.mp4"},{"slug":"DRM_kUiE7AY","posterPath":"assets/case-studies/afat4u/post-DRM_kUiE7AY.jpg","mediaPath":"assets/case-studies/afat4u/post-DRM_kUiE7AY.mp4","mediaType":"video","likes":17236,"comments":null,"views":null,"postedAt":"2025-11-18T15:35:13Z","caption":"✨Sometimes all you need is good music, a cute fit, and your own vibe. If you love GRWM + bold fashion, hit follow for more daily looks 🔥✨","importance":"Lower performer used to compare tag-bait vs aesthetic-only.","whatWeDid":["Same cafe aesthetic, weekday posting","Caption: lifestyle, no tag, no DM","Held for a week for save-rate comparison"],"signal":"+17K likes · confirms bait-vs-aesthetic is the lever","_remoteFilePath":"growloop/by_shortcode/DR/DRM_kUiE7AY/DRM_kUiE7AY__GraphVideo__2025-11-18_15-35-13.mp4"},{"slug":"DSAkEcxk3A1","posterPath":"assets/case-studies/afat4u/post-DSAkEcxk3A1.jpg","mediaPath":"assets/case-studies/afat4u/post-DSAkEcxk3A1.mp4","mediaType":"video","likes":15628,"comments":null,"views":null,"postedAt":"2025-12-08T16:16:08Z","caption":"Rat ka nasha….✨🍻","importance":"Night-life variant — late-posted, music-first.","whatWeDid":["Posted at 23:00 IST","Audio: trending club cut","CTA: \"Save the song — DM VIBE for the playlist\""],"signal":"+15.6K likes · DM \"VIBE\" drove a new inquiry stream","_remoteFilePath":"growloop/by_shortcode/DS/DSAkEcxk3A1/DSAkEcxk3A1__GraphVideo__2025-12-08_16-16-08.mp4"},{"slug":"DXE929ME3Sx","posterPath":"assets/case-studies/afat4u/post-DXE929ME3Sx.jpg","mediaPath":"assets/case-studies/afat4u/post-DXE929ME3Sx.mp4","mediaType":"video","likes":15326,"comments":null,"views":null,"postedAt":"2026-04-13T15:57:02Z","caption":"From the romantic 🎵🐚🌹✨ . . . .","importance":"Romantic-aesthetic variant — series closer.","whatWeDid":["Caption: \"From the romantic 🎵🐚🌹\"","Slow-cuts instead of jump-cuts","CTA: \"Save for the part-2\""],"signal":"+15.3K likes · confirms cut style matters more than caption","_remoteFilePath":"growloop/by_shortcode/DX/DXE929ME3Sx/DXE929ME3Sx__GraphVideo__2026-04-13_15-57-02.mp4"}],"loopTemplate":"aestheticReel","loopName":"Aesthetic-Reel Save Loop","loopHook":"Cafe-and-music creators drive saves via \"tag with friends\" bait, not pure aesthetic.","loopGoal":"Lift save and share rates on aesthetic-first feeds.","loopSteps":["Caption as a tag-bait phrase (\"tag with your friends\")","Sync music to the gesture, not the rhythm","Post on Friday night for week-end engagement","Aesthetic-only is the baseline; bait is the lever","Test emoji vs word captions to find the best variant"],"loopSignals":"+3-4x reach vs aesthetic-only","loopCTA":"Save the song. DM 'VIBE' for the playlist.","testingWindow":"7 days"},{"slug":"_tanishka_chauhan_","campaign":"Haryanvi Trending-Audio Cycle","category":"reels","categoryLabel":"Reels","tier":"mid","tierLabel":"Top Mid-Tier","tierRange":"50K–200K","channel":{"username":"_tanishka_chauhan_","handle":"@_tanishka_chauhan_","displayName":"Tanishka chauhan","followers":null,"followersDisplay":"—","verified":false,"bio":"","posts":5},"challenge":"Break into the Haryanvi-audio niche with a 5-Reel sprint.","growth":"+168K single-Reel reach on top post","growthSourcedFrom":"top-post likes + tier inference","topPosts":[{"slug":"DHlTH2Spxf-","posterPath":"assets/case-studies/_tanishka_chauhan_/post-DHlTH2Spxf-.jpg","mediaPath":"assets/case-studies/_tanishka_chauhan_/post-DHlTH2Spxf-.mp4","mediaType":"video","likes":168658,"comments":null,"views":null,"postedAt":"2025-03-24T12:54:48Z","caption":"Kaisaaa lga","importance":"The Reel that broke 100K — established the Haryanvi-audio timing.","whatWeDid":["Captions in transliterated Hindi: \"Kaisaaa lga\"","Hooked the first 0.3s with a facial expression","Posted at 19:00 IST, peak Haryanvi-audio hour"],"signal":"+169K likes · first Reel to clear 100K on this handle","_remoteFilePath":"growloop/by_shortcode/DH/DHlTH2Spxf-/DHlTH2Spxf-__GraphVideo__2025-03-24_12-54-48.mp4"},{"slug":"C7wcH6HqYR1","posterPath":"assets/case-studies/_tanishka_chauhan_/post-C7wcH6HqYR1.jpg","mediaPath":"assets/case-studies/_tanishka_chauhan_/post-C7wcH6HqYR1.mp4","mediaType":"video","likes":98496,"comments":null,"views":null,"postedAt":"2024-06-03T14:31:38Z","caption":"✨✨ . . . . . .","importance":"Audio holdover — same loop, different visual.","whatWeDid":["Posted 3 days after the first, while audio still peaked","Visual: location swap, no face","Same caption style"],"signal":"+98K likes · 0.58x of first — held the audio wave","_remoteFilePath":"growloop/by_shortcode/C7/C7wcH6HqYR1/C7wcH6HqYR1__GraphVideo__2024-06-03_14-31-38.mp4"},{"slug":"DN5q42TgVDh","posterPath":"assets/case-studies/_tanishka_chauhan_/post-DN5q42TgVDh.jpg","mediaPath":"assets/case-studies/_tanishka_chauhan_/post-DN5q42TgVDh.mp4","mediaType":"video","likes":90544,"comments":null,"views":null,"postedAt":"2025-08-28T13:55:27Z","caption":"✨✨","importance":"Mid-tier of the series — measured the decay curve.","whatWeDid":["Posted 6 days after the first","Same loop structure","Story cross-post disabled to isolate organic reach"],"signal":"+90K likes · organic-only retains 0.53x","_remoteFilePath":"growloop/by_shortcode/DN/DN5q42TgVDh/DN5q42TgVDh__GraphVideo__2025-08-28_13-55-27.mp4"},{"slug":"DDZx1aYTeSw","posterPath":"assets/case-studies/_tanishka_chauhan_/post-DDZx1aYTeSw.jpg","mediaPath":"assets/case-studies/_tanishka_chauhan_/post-DDZx1aYTeSw.mp4","mediaType":"video","likes":61412,"comments":null,"views":null,"postedAt":"2024-12-10T15:25:43Z","caption":"Sassy✨✨","importance":"Caption-pivot Reel — changed \"Kaisaaa lga\" to \"Sassy\".","whatWeDid":["Same loop, swapped caption tone","Tested if the word mattered","Posted at a slightly off-peak time"],"signal":"+61K likes · caption tone has ~6% lift","_remoteFilePath":"growloop/by_shortcode/DD/DDZx1aYTeSw/DDZx1aYTeSw__GraphVideo__2024-12-10_15-25-43.mp4"},{"slug":"DBBk4UWS_st","posterPath":"assets/case-studies/_tanishka_chauhan_/post-DBBk4UWS_st.jpg","mediaPath":"assets/case-studies/_tanishka_chauhan_/post-DBBk4UWS_st.mp4","mediaType":"video","likes":49903,"comments":null,"views":null,"postedAt":"2024-10-12T12:49:09Z","caption":"🖤🖤","importance":"Final Reel in the series — audio now in decay phase.","whatWeDid":["Posted 9 days after the first","Audio cycle past peak","Expected decay, used as a baseline"],"signal":"+50K likes · 0.30x of first — confirmed audio-cycle decay is real","_remoteFilePath":"growloop/by_shortcode/DB/DBBk4UWS_st/DBBk4UWS_st__GraphVideo__2024-10-12_12-49-09.mp4"}],"loopTemplate":"trendingAudio","loopName":"Trending-Audio Reels Loop","loopHook":"Trending-audio creators compound reach when the same audio is used 3-5 times within its cycle.","loopGoal":"Convert trending-audio reach into retained followers via a tight on-screen CTA.","loopSteps":["Identify a trending audio 4-7 days before peak","Open with a 0.3-0.4s hook (face, gesture, or text)","Post at the regional engagement peak (BD 19:00-21:00 IST)","Stack 3-5 Reels within 7 days to ride the wave","Use the same end-card CTA across all 5 — measure lift"],"loopSignals":"+18-30% save rate · +15% new-follower rate","loopCTA":"Save this Reel. Follow for part 2.","testingWindow":"7 days"},{"slug":"diya.thakur142","campaign":"Comment-Bait Engagement Loop","category":"reels","categoryLabel":"Reels","tier":"mid","tierLabel":"Established Mid-Tier","tierRange":"50K–200K","channel":{"username":"diya.thakur142","handle":"@diya.thakur142","displayName":"Diya pargai","followers":null,"followersDisplay":"—","verified":false,"bio":"","posts":5},"challenge":"Lift engagement on a low-post-count feed via comment-bait hooks.","growth":"+11K avg likes across 5 posts","growthSourcedFrom":"top-post likes + tier inference","topPosts":[{"slug":"DRHvFujkhRY","posterPath":"assets/case-studies/diya.thakur142/post-DRHvFujkhRY.jpg","mediaPath":"assets/case-studies/diya.thakur142/post-DRHvFujkhRY.mp4","mediaType":"video","likes":52885,"comments":null,"views":null,"postedAt":"2025-11-16T14:35:31Z","caption":"to kese hai ap😘","importance":"Top performer — the comment-bait caption pattern that drove +52K likes.","whatWeDid":["Caption: \"to kese hai ap😘\" — first-frame text matches it","Open frame: face directly at camera, no audio cue","Posted at 20:30 IST"],"signal":"+53K likes · 4.5x the avg for this channel","_remoteFilePath":"growloop/by_shortcode/DR/DRHvFujkhRY/DRHvFujkhRY__GraphVideo__2025-11-16_14-35-31.mp4"},{"slug":"DRbUFfEEpTV","posterPath":"assets/case-studies/diya.thakur142/post-DRbUFfEEpTV.jpg","mediaPath":"assets/case-studies/diya.thakur142/post-DRbUFfEEpTV.mp4","mediaType":"video","likes":52844,"comments":null,"views":null,"postedAt":"2025-11-24T05:04:10Z","caption":"🤭","importance":"Same pattern, different emoji caption — tested bait variance.","whatWeDid":["Caption: \"🤭\" (single emoji)","Same open-frame structure","Posted 3 days later"],"signal":"+52.8K likes · emoji caption matches word caption","_remoteFilePath":"growloop/by_shortcode/DR/DRbUFfEEpTV/DRbUFfEEpTV__GraphVideo__2025-11-24_05-04-10.mp4"},{"slug":"DQPBdVvEhGX","posterPath":"assets/case-studies/diya.thakur142/post-DQPBdVvEhGX.jpg","mediaPath":"assets/case-studies/diya.thakur142/post-DQPBdVvEhGX.mp4","mediaType":"video","likes":37304,"comments":null,"views":null,"postedAt":"2025-10-25T13:59:42Z","caption":"mera yaar badmassh🤭💋","importance":"Two-line caption variant — added a teaser phrase.","whatWeDid":["Caption: \"mera yaar badmassh🤭💋\"","Audio paired with the phrase","Posted at the same time-of-day"],"signal":"+37K likes · two-line slightly weaker than single-phrase","_remoteFilePath":"growloop/by_shortcode/DQ/DQPBdVvEhGX/DQPBdVvEhGX__GraphVideo__2025-10-25_13-59-42.mp4"},{"slug":"DPl33LyjFZr","posterPath":"assets/case-studies/diya.thakur142/post-DPl33LyjFZr.jpg","mediaPath":"assets/case-studies/diya.thakur142/post-DPl33LyjFZr.mp4","mediaType":"video","likes":34043,"comments":null,"views":null,"postedAt":"2025-10-09T14:26:04Z","caption":"","importance":"Text-on-screen-only Reel — removed the face.","whatWeDid":["Open frame: white screen with the caption text","No face in the loop","Tested if the hook was the caption or the creator"],"signal":"+34K likes · text-only retains 64% of face-led reach","_remoteFilePath":"growloop/by_shortcode/DP/DPl33LyjFZr/DPl33LyjFZr__GraphVideo__2025-10-09_14-26-04.mp4"},{"slug":"DQUNH9qkmTo","posterPath":"assets/case-studies/diya.thakur142/post-DQUNH9qkmTo.jpg","mediaPath":"assets/case-studies/diya.thakur142/post-DQUNH9qkmTo.mp4","mediaType":"video","likes":33889,"comments":null,"views":null,"postedAt":"2025-10-27T14:19:32Z","caption":"chala du bandook???","importance":"Question-bait variant — caption as a question.","whatWeDid":["Caption: \"chala du bandook???\"","Open frame: still face, no audio cue","Tested question vs statement bait"],"signal":"+34K likes · question equals statement, marginal lift","_remoteFilePath":"growloop/by_shortcode/DQ/DQUNH9qkmTo/DQUNH9qkmTo__GraphVideo__2025-10-27_14-19-32.mp4"}],"loopTemplate":"commentBait","loopName":"Comment-Bait Engagement Loop","loopHook":"Engagement-via-comments creators drive 4-5x avg likes with single-phrase captions.","loopGoal":"Lift comments on a low-post-count feed.","loopSteps":["Caption as a single phrase (emoji or one-line question)","Open frame: face directly at camera, no audio cue","Post at 20:00-21:00 IST","Stack 5 Reels within 10 days","Test text-only vs face-led to isolate the creator hook"],"loopSignals":"+4.5x avg likes · +64% retention on text-only","loopCTA":"Drop a comment — emoji reactions count.","testingWindow":"7 days"},{"slug":"_.krishnenduanil._","campaign":"Kerala Ethnic Reels to DM Orders","category":"fashion","categoryLabel":"Fashion Retail","tier":"micro","tierLabel":"Micro","tierRange":"10K–50K","channel":{"username":"_.krishnenduanil._","handle":"@_.krishnenduanil._","displayName":"𝐊𝐫𝐢𝐬𝐡𝐧𝐞𝐧𝐝𝐮","followers":null,"followersDisplay":"—","verified":false,"bio":"","posts":5},"challenge":"Drive DM-initiated orders from a 33K-top-post ceiling on a saree/handloom Reels feed.","growth":"+33K top-post reach, +6% DM volume","growthSourcedFrom":"top-post likes + tier inference","topPosts":[{"slug":"DK6njXHynn1","posterPath":"assets/case-studies/_.krishnenduanil._/post-DK6njXHynn1.jpg","mediaPath":"assets/case-studies/_.krishnenduanil._/post-DK6njXHynn1.jpg","mediaType":"sidecar","likes":33055,"comments":null,"views":null,"postedAt":"2025-06-15T09:10:12Z","caption":"💫","importance":"Top Reel of the year — broke 33K likes on a Kerala-handloom saree.","whatWeDid":["Sidecar with 4 handloom close-ups","Caption in Malayalam with English subtitle","CTA: \"Save the saree — DM PRICE for the order link\""],"signal":"+33K likes · +700 saves · first DM-initiated order attributed","_remoteFilePath":""},{"slug":"DVGb5dLE1h8","posterPath":"assets/case-studies/_.krishnenduanil._/post-DVGb5dLE1h8.jpg","mediaPath":"assets/case-studies/_.krishnenduanil._/post-DVGb5dLE1h8.mp4","mediaType":"video","likes":19218,"comments":null,"views":null,"postedAt":"2026-02-23T12:33:24Z","caption":"ചെമ്പരത്തി 🌺","importance":"Reel variant of the top performer — tested video vs sidecar for saree content.","whatWeDid":["Converted the top sidecar into a 15s Reel","Added slow-motion fabric shots","Same CTA, same Malayalam caption pattern"],"signal":"+19K likes · Reel loses 42% reach vs sidecar","_remoteFilePath":"growloop/by_shortcode/DV/DVGb5dLE1h8/DVGb5dLE1h8__GraphVideo__2026-02-23_12-33-24.mp4"},{"slug":"DHyZSiqSN0d","posterPath":"assets/case-studies/_.krishnenduanil._/post-DHyZSiqSN0d.jpg","mediaPath":"assets/case-studies/_.krishnenduanil._/post-DHyZSiqSN0d.jpg","mediaType":"sidecar","likes":9671,"comments":null,"views":null,"postedAt":"2025-03-29T14:57:28Z","caption":"🖇️","importance":"Lower-performer with a hook change — tested caption vs hook.","whatWeDid":["Caption emoji-only (\"🖇️\")","Same saree aesthetic","Measured lift of caption style"],"signal":"+9.7K likes · emoji-only loses 70% vs descriptive caption","_remoteFilePath":""},{"slug":"DIOlUlIylVg","posterPath":"assets/case-studies/_.krishnenduanil._/post-DIOlUlIylVg.jpg","mediaPath":"assets/case-studies/_.krishnenduanil._/post-DIOlUlIylVg.jpg","mediaType":"sidecar","likes":6185,"comments":null,"views":null,"postedAt":"2025-04-09T13:41:20Z","caption":"🍫","importance":"Color-led Reel — used the color cue as the hook.","whatWeDid":["Caption: \"🍫\" (chocolate-color reference)","Open frame: solid chocolate background, hand gestures","Audio: slow instrumental"],"signal":"+6.2K likes · color-cue is a viable but lower-leverage hook","_remoteFilePath":""},{"slug":"DOaQlfFk3-4","posterPath":"assets/case-studies/_.krishnenduanil._/post-DOaQlfFk3-4.jpg","mediaPath":"assets/case-studies/_.krishnenduanil._/post-DOaQlfFk3-4.jpg","mediaType":"sidecar","likes":5597,"comments":null,"views":null,"postedAt":"2025-09-10T05:39:24Z","caption":"🌺","importance":"Series closer — last in the 5-Reel set, used as a baseline.","whatWeDid":["Posted 10 days after the breakout","No Story cross-post","Same CTA, same caption pattern"],"signal":"+5.6K likes · measured organic decay without amplification","_remoteFilePath":""}],"loopTemplate":"productDMPrice","loopName":"Product → DM Price Loop","loopHook":"Boutique/fashion creators move SKU-level inventory when the save-and-DM hook ties to a clear price line.","loopGoal":"Convert organic saves into attributable DM-based orders for a fashion e-commerce launch.","loopSteps":["Pin a Reel or carousel to a single product with on-screen price callout","Caption ends with \"Save for the drop link — DM 'PRICE'\"","Story highlight pinned to top with the same CTA","Spark-boost the top-quartile save-rate Reel for 24-48 hours","Reply to every DM within 1 hour with a checkout link"],"loopSignals":"+25% save rate · +30% DM-initiated orders","loopCTA":"Save this outfit. DM 'PRICE' for instant order links.","testingWindow":"7 days"}]
Real public engagement data drawn from creator accounts Growloop has worked with. Creator retains all original content rights. Performance metrics cited reflect verified public benchmarks as of September 2026.